Cogir Senior Living Announces Three New Executives
July 12, 2024
SCOTTSDALE, AZ — Cogir Senior Living recently announced in a press release the appointment of three executives to grow its leadership team. Joining Cogir Senior Living are Randy Goldberg as senior vice president of human resources, Martin Wilson as senior vice president of development and facilities development, and Heidi Brashear as senior vice president of sales and marketing.
Goldberg oversees all HR functions, including talent acquisition, succession planning, employee engagement and retention, compensation and benefits, employee relations, and learning and development. With over three decades of experience in the hospitality industry, his career includes leadership roles at Hyatt Hotels, Republic Services, MGM Resorts, and Atrium Hospitality.
Wilson has 20 years of expertise in facility operations, interior design, construction, and capital allocation. His most recent role as vice president of real estate at Hanger, Inc., involved leading comprehensive construction management and overseeing all real estate activities to enhance team performance and optimize facility operations.
Brashear brings a fresh perspective to Cogir’s marketing initiatives, overseeing all sales and marketing functions, including training, program development, digital marketing, PR, social media, copywriting, and crisis communication. Her expertise lies in digital strategy, marketing automation, and emerging channels, which will enable her to drive growth, customer relationships and revenue for Cogir. Previously serving as VP of marketing and ecommerce at BRE Hotels and Resorts, Brashear orchestrated the marketing strategy for a national portfolio of hotel assets valued at more than $10 billion. She’s also held executive positions at Stormwind, Remington Hotels, Starwood Hotels and Resorts, and various airlines.
“The addition of these talented executives continues our commitment to excellence in the highest caliber leadership positions as we build out our best-in-class team,” said CEO David Eskenazy.
“We are thrilled to bring this top tier talent from the hospitality industry and senior living to our leadership team and welcome them to the Cogir Senior Living family,” said COO Gottfried Ernst. “Each of these exceptional executives brings a proven track record of success in managing large scale portfolios and turn around projects.”
Cogir USA is a provider of senior-living communities dedicated to enhancing the lives of older adults. Cogir Senior Living develops, owns and/or operates nearly 70 senior living communities throughout the United States, and it is recognized as one of ASHA’s top 25 senior living providers.
