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G5’s Enhanced Rep & Social Management Helps Senior Living Operators Take Control of Their Online Reputation

BEND, OR–G5, the leader in real estate marketing optimization, announces new analytics capabilities in G5 Rep & Social allowing senior living operators to take control of their online reputation by intelligently monitoring, managing and responding to online reviews across their portfolio of communities.

Clients using G5 Rep & Social have seen a 210% increase in Google searches and an 8% increase in review response rates, positively impacting their visibility and brand. In addition, according to a recent BrightLocal survey, 73% of consumers increase their trust in local businesses that have positive reviews, making G5’s Rep & Social a critical component of digital marketing strategy.

“Positive online reviews are important today to both protect online reputation and drive improved organic search results,” said Jamison Gosselin, vice president of senior living strategy, G5. “These new enhancements to G5 Rep & Social offer information and insights that enable senior living operators to be self-sufficient and proactive when managing their online reputation.”

Benefits of using G5 Rep & Social include:

  • Increased visibility of all social and review channels – In a single dashboard, users can monitor online conversations across all channels.
  • Improved brand reputation – Aggregate and respond to reviews efficiently and improve brand reputation through Google My Business, Facebook and other sources.
  • Enhanced insights through sentiment reporting – AI-powered analysis of all reviews and trending topics as well as the sentiment behind them (positive, neutral or negative), so operators can drive operational impact.
  • Competitive analysis – Monitor star ratings and benchmark against competition.
  • Increased operational efficiency – Assign, collaborate, prioritize, and align workflows and tasks to teams within a single dashboard.

In addition, the new analytics capabilities allow users to design custom reports. For reputation management, users can learn how they are keeping up on responding to reviews; how their rating is trending against competition; and how review volume is trending month-over-month or quarter-over-quarter. For social media engagement, users can track how many fans they have versus posts over time. To manage workflows, users can track tasks created and tasks completed by location.

“We’ve worked closely with G5 for several years and Rep & Social is one of my favorite marketing tools. By just logging onto the G5 portal, I can respond to all of our online reviews in one place, making it easy and efficient to reply to our residents and their families in a timely manner,” said Sarah Jones, marketing & activities coordinator, Ray Stone Inc. “The tool also gives us the ability to view statistics on our review scores, ratings and response rates on a daily basis and shows us how we stack up against our competition.”

G5 Rep & Social is available as a stand-alone product or combined with G5’s robust digital marketing platform.

As the leader in real estate marketing optimization, G5 is a predictive marketing SaaS company that uses AI and other emerging technologies to help marketers amplify their impact. Founded in 2005, G5 has more than 8,000 properties and two million units under management throughout the U.S. and Canada. G5 was named one of the fastest-growing private U.S. companies by Inc. magazine and one of North America’s fastest-growing technology companies by Deloitte. Google selected G5 as a Premier Partner in 2016, the first in the real estate industry, and recently awarded G5 a next-level Premier Google Partnership.

The Bend, Oregon-based company is backed by private equity investor PeakEquity Partners.