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GlynnDevins Acquires Murdock

KANSAS CITY, MO–GlynnDevins, the leading technology-enabled marketing firm serving the senior living sector, has acquired Murdock, an Oklahoma City-based senior living-focused sales consulting company. The move builds on GlynnDevins’ portfolio of services, particularly lead and database engagement services, and brings in key personnel with considerable industry experience.

“Murdock has built a strong reputation in senior living and is a great complement to our existing services,” said Susan Bogan, GlynnDevins’ chief customer officer. “Murdock’s vision, commitment to flexible services and solutions, and a personal approach to client relationships is something we deeply value. We’re delighted to announce this affiliation and the benefits it will deliver the communities and organizations we serve.”

Murdock was founded in 2008 by Matt Wilson, president and CEO. In addition to sales consulting, core services include lead and database engagement. These dedicated services help community sales teams with everything from appointment and tour setting to event attendance and management of RSVPs.

“We couldn’t be more excited to join the marketing leader in our industry,” said Wilson. “I strongly believe our services, experience and approach to occupancy initiatives will complement and bolster what GlynnDevins is currently offering. I’m eager to start this new chapter under the GlynnDevins banner, and continue the rewarding work we do for seniors around the country.”