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New Perspective | Franklin Senior Living Community to Open Today

FRANKLIN, WI – June 22, 2020 –New Perspective continues to expand and is opening its new Franklin, WI community Monday, June 22nd. New Perspective|Franklin is a multi-story structure for older adults on six acres at 7220 Ballpark Drive South—next to the Milwaukee Milkmen baseball stadium. The community features 149 rental units consisting of independent and assisted living apartments and Betty’s Harbor, a secure neighborhood specifically designed for those with memory loss.

“We’re incredibly excited to be opening our newest location in such an energetic and exciting part of Franklin,” said New Perspective CEO Ryan Novaczyk. “We believe the amenities of the building along with the quality of our care team will make it a vibrant and engaging place to live,” he added.

New Perspective|Franklin features a spacious two-story lobby and reception area with fireplaces, water features, and natural stone appointments. Exterior views and natural light play an integral part in creating a warm open atmosphere. The fitness center features state-of-the-art equipment specifically designed for older adults including an indoor warm-water pool kept at a constant 92°F.  Residents have plenty of dining choices including a restaurant-style dining room with a grand fireplace, café, and relaxing pub. Other amenities include a full-service beauty salon/spa, movie theater, and dance hall. Being within walking distance to the Milwaukee Milkmen’s ballpark creates a perfect opportunity to take in America’s favorite summer pastime, baseball.

“Despite opening during the pandemic, our senior living community has received a fantastic response from the Franklin area with initial move-ins even exceeding our initial expectations,” said New Perspective’ Partner and President, Chris Hyatt.

For rental information and a community tour, please call 414-775-3409. During the pandemic, tours are being offered by appointment with limitations including a face covering, temperature check, and only one family member permitted to enter the building.

For more information and to set up interviews with senior team members at New Perspective, the media should contact Scott McCaskey at Goldman & Associates Public Relations at  or 757-625-2518 ext. 3.