Point Communications Subsidiary The Point Group Acquires Leading Senior Living Communications Agency Forte Group
August 5, 2015
DALLAS, The Point Group, a subsidiary of Point Communications, Inc., today announced the acquisition of Dallas-based Forte Group, Inc., a leading public relations, brand, marketing and digital communications agency exclusively serving the senior living industry. The acquisition fortifies The Point Group’s position as the premier mid-sized full-service marketing communications firm in the Southwest.
As a result of the acquisition effective Aug. 1, the company will create a new affiliate, Forte Senior Living Group, a division of The Point Group. The deal augments The Point Group’s multi-generational consumer insights and expands Forte’s marketing communications resources and offerings.
“The senior category is a growing area and a prime market opportunity,” said Brenda Hurtado, president and COO of The Point Group. “The addition of Forte expands our senior insights and rounds-out our acumen across consumer segments. This enriched expertise will cross over our practice areas to benefit our existing clients in real estate and healthcare, among other areas, and paves the way for added business development opportunities.”
Forte has worked with more than 100 senior living communities across the country. The firm serves clients across the senior living spectrum including luxury residential, assisted living, inspired retirement living, memory care, nursing and in-home senior care, as well as home health providers, developers, hospitality and technology companies. Beth Wilbins, founder and CEO of Forte Group, Inc., will serve as president of Forte Senior Living Group.
“The Point Group is an exceptional firm and their robust marketing communications capabilities will enable the Forte team to bring to our clients more insights and opportunities from industries that intersect with senior living – specifically real estate, healthcare, technology and hospitality,” said Wilbins. “Our cultures and capabilities complement each other well.”
“To bring together one of the premier senior living agencies and a marketing communications firm as dynamic as The Point Group under one roof opens a wealth of opportunities for our clients and team members,” said David R. Kniffen, Sr., chairman and CEO of Point Communications, Inc. “Both agencies have a rich history and longevity in the marketplace and this exciting venture brings enhanced expertise and strategic prowess across the teams and charts the course for continued success.”
About Forte Group, Inc.
Forte Group, Inc. is a leading public relations, brand, marketing and digital communications agency exclusively serving senior living and intersecting industries, including real estate, health care, hospitality and technology. The Forte portfolio includes winning national and regional communications campaigns for a broad spectrum of senior living clients — including life care, CCRC, independent living, assisted living, skilled nursing, memory care and rehabilitation communities — as well as home health providers, developers, health care agencies, hospitality services and technology companies. Visit www.fortegroupinc.com for more information.
About The Point Group
The Point Group is an independent, full-service marketing communications firm with offices in Dallas, Houston and Austin. From start-ups to Fortune 500 companies, The Point Group builds more than brands, it builds businesses. The agency’s dedicated practices include real estate, healthcare, consumer and lifestyle, corporate and technology. Visit www.thepointgroup.com for more information.
About Point Communications, Inc.
Point Communications, Inc. is a multi-generational holding company based in Dallas, Texas, with investments in marketing communications, healthcare, real estate, banking and private equity.
