Reiners Now Chief Growth Officer at Parasol Alliance

August 30, 2024

LINDENHURST, IL — Parasol Alliance, a technology solutions provider for the senior-living industry, has announce in a press release the appointment of Matt Reiners as chief growth officer.

With more than a decade of experience in founding and scaling successful startups, Reiners has had a transformative impact on the senior-living sector. His entrepreneurial journey began with the groundbreaking success of Party Headphones, a venture that revolutionized the silent disco scene. He then co-founded Eversound, a company dedicated to combating social isolation among older adults through enhanced listening experiences. Eversound was ultimately acquired by Uniguest, where Reiners served as vice president of key accounts and audio solutions.

In his new role, Reiners leverages his expertise in innovation and client relationship building to expand the company’s reach and impact.

“We are incredibly excited to welcome Matt to the Parasol Alliance team,” said founder/CEO Amber Bardon. “Our vision is to transform technology culture in senior living. His passion for innovation and deep understanding of the senior-living industry makes him the perfect fit for our organization. Matt’s experience in scaling businesses and his commitment to improving the lives of older adults align perfectly with our vision.”

“I am honored to join Parasol Alliance as Chief Growth Officer,” Reiners said. “This is a unique opportunity to work with a team that is dedicated to making a meaningful difference in the senior living industry with a commitment to the client experience. I am excited to contribute to the continued growth and success of Parasol Alliance and to help shape the future of technology solutions for senior living communities.”