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Watercrest Senior Living Group Announces the Promotion of Rose Pietras to Vice President of Sales and Marketing

VERO BEACH, FL–Watercrest Senior Living Group proudly announces the promotion of esteemed associate Rose Pietras to vice president of sales and marketing. Pietras will lead sales operations and drive the marketing strategy of multiple brands of senior living communities developed, owned, and operated by Watercrest Senior Living Group.

A dedicated leader, Pietras has served Watercrest Senior Living Group since 2014, humbly offering her support wherever the need arose. As director of market development, she expertly evaluated and qualified markets for development opportunities, critically impacting the explosive growth of Watercrest into multiple markets throughout the southeast.

“Rose has been an undeniable asset in shaping our business into what it is today,” said Marc Vorkapich, principal and CEO of Watercrest Senior Living Group. “She focuses on collaboration in driving results, inspires trust through openness and transparency, and ensures integrity in our message. It is with admiration and gratitude we celebrate her growth and achievements.”

As vice president of sales and marketing, Pietras continues to utilize her analytical gifts and experience to achieve exceptional results in sales growth, census management and market strategy while overseeing business and marketing plans, competitive analysis, and sales event planning. Highly respected by her team, Pietras models leadership by establishing a foundation of trust and total commitment to community, residents, families and associates.

“I have a deep respect for Marc and Joan’s commitment to new standards for senior living, for their investment in our associates, and their judicious approach for growth,” said Pietras. “I am proud to serve Watercrest toward fulfillment of their vision.”

With over 20 years of senior living experience, Pietras demonstrates a clear understanding of the consequential effect between operations and sales in the success of an effective marketing plan and sustained profitability. Her comprehensive industry knowledge, coupled with passion for serving seniors drove her to attain proficiency in assisted living administration, resident services, budget planning and procedure development.

“Rose consistently delivers excellence in every aspect of her career,” said Joan Williams, principal and CFO of Watercrest Senior Living Group. “Her passion and dedication have profoundly impacted Watercrest and will continue to do so for generations.”

Watercrest associates answer a calling to serve seniors and their families every day. They are recognized for their achievements and empowered to share their vast experience with their peers. By continuously investing in these servant hearts, Watercrest Senior Living Group develops value-centered leaders who deliver personalized service.

A certified Great Place to Work, Watercrest Senior Living Group specializes in the development and operations of assisted living and memory care communities, and the growth of servant leaders.